LinkedIn is the largest professional network in the world. The site is a great fit for businesses, not only to promote themselves but to establish connections and build relationships.
We recommend that all of our clients set up a LinkedIn company page, as we know it will be a huge advantage in the long run. It is important to note, that once you set up your LinkedIn company page, you must keep it updated and use it as a platform to also drive traffic to your website, by sharing blogs and important news on your website.
After reviewing Aperio on LinkedIn. We strongly recommend updating graphics (profile/banner). The graphics also need to be re-sized to fit by using correct dimensions.
Aperio currently have no posts on LinkedIn. Aperio is an accountancy business selling to other businesses. Creating and nurturing a LinkedIn presence should be a top digital priority.
Twitter is probably not a priority for B2B businesses. Most big corporate and business Twitter accounts are usually B2C. Aperio have not posted on Twitter since 2015. Sometimes, having a bad online presence is worse than having no online presence.
We recommend either completing deleting Twitter or, uploading and using the platform more often. Re-posting content to Twitter would be better because it’s another channel for potential customers to find you.
Facebook should also be a priority. Graphics need to be re-done. Aperio need to upload more content and start promoting engagement and leads through Facebook.
SEO Initial Research
You do not currently have any SEO plugins on their website that will help give detailed SEO reports.
Currently, they only rank on the front page for two keywords.
- Xero bank feed ireland
- Technically write it
For the keyword XERO Ireland, you rank 25th
For the keyword XERO Accounting, you rank 48th
For the keyword Part-Time Accountant, you rank 21st
We could create content around Part-Time Accountant Cork